Are you cooking with 1,000 gallon smokers like he is?
The pics I saw of his new backyard model had his name cut out in the firebox door and also had vents. Not sure if that's the one he's selling, I don't see any way to manage that vent.
When I first started I used to leave the door open like he does, it used a lot of wood. But I was only cooking on a 100 gallon smoker.