Best Choice bought Royal Oak brand rights? Time will tell if Royal Oak simple disappears from the shelves. Corporate mumbo jumbo when it comes to branding changes. Same product? Probably not, probably slightly cheaper to meet the profit margins of the purchasing company. WOW, am I a skeptic but I've seen it happen in the paint business. New corporate name, Same product code but tweeked to be made cheaper and with crappier quality when closely inspected. JM2CW